Cinarra Participates in Experiments with Keio Agency and Geniee to Visualize the Advertising Value of Digital Signage

Cinarra Systems Japan K.K. (headquartered in Minato-ku, Tokyo, hereinafter referred to as Cinarra) has participated in a demonstration experiment to visualize the advertising value of digital signage to be launched in July by Keio Agency Co.
Through the location information platform provided by our company, we will provide data that has been sufficiently anonymized through statistical processing.
This data will be used to estimate the number of people who can see the advertisement on digital signage and their attributes.
By providing the number of reach and conversions of the signage, advertisers can utilize the quantitative data for highly accurate cost effectiveness verification and creative improvement.