Cinarra Audience Platform provides an integrated Demand Side Platform (DSP) & Data Management Platform (DMP) solutions for carriers to enable mobile display ad business in their geography. Cinarra attributes the advancement of this technology to the development of myriad “New Revenue Stream” in digital media without prompting privacy concerns of consumers.
Cinarra’s Attribution Platform for brands and advertisers analyses the effectiveness of their online messaging by measuring consumers’ “Real Life” venue visits. To streamline the process for clients, Cinarra provides venue walk-in rates, audience reports, purchase frequencies and lead time analysis.
Cinarra’s Analytics Platform provides audience segmentation, behavior and personas based on venue visits; data on-boarding utilizing CRM data; and location & venue analytics. Cinarra is currently live with SoftBank Corp. in Japan, processing billions of 4G/LTE and Wi-Fi location updates daily for over 30 million people spanning hundreds of thousands of venues/locations.