Our data monetization platform is built for the current and next generation of 5G mobile networks. We’ve been live in-market and have had proven success with SoftBank since 2015. Working with MNO data only, we do things differently than companies that work with dozens, hundreds, or even thousands of independent in-phone apps for location updates.
Our privacy-first platform requires customized partner integrations based on the specific needs of each MNO partner, which generally have much stricter data policies than apps and tech providers that are part part of the data mishandling problem. We ensure data safety by closing the loopholes, both in policy and by technical means, that can lead to data exposure, leakage, and the ability to reverse engineer user data to uncover personally identifiable information (PII).
Privacy-First Platform
We have always been a U.S. based company, but our first live in-market success was in Japan with SoftBank mobile. Japan’s data regulations are on-part with the EU, and SoftBank’s regulations are even stricter. Our platform is truly privacy-first.
K-Anonymity
Not all methods for removing PII data is equally effective. We didn’t wait to see negative articles or have new regulation to do something about protecting user data through the most effective means possible. Here’s a Medium post from our founder from 2017.
Real Revenue
We are a privacy-first platform, but the reason MNOs choose is because we provide a new revenue stream that makes an impact on the overall corporate MNO bottom line.
Learn how we can help your MNO
More from our Blog
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News
Expressway Segment Expanded to National Version
We are pleased to announce that the “Expressway Users” segment, which has been popular for some time, has been expanded from the Tokyo metropolitan area to the entire country. We are now able to deliver ads to expressway users all over Japan. If you’ve ever wondered how to use the “expressway user” segment, this is […] -
News
Cinarra and JR East Planning Co., Ltd. to Jointly Develop Transportation Advertising and Smartphone Advertising Linkage Products Targeting Consumers in the Tokyo Metropolitan Area
Cinarra Systems Japan K.K. (Head Office: Minato-ku, Tokyo, CEO: Masato Hosoya, hereinafter referred to as “Cinarra”) will provide its advertising effectiveness measurement and targeting ad distribution service to JR East Planning Co. (Head office: Shibuya-ku, Tokyo; President: Osamu Haraguchi; hereinafter referred to as “jeki”), and jointly developed an advertising product linking transportation advertising and smartphones. […] -
News
Cinarra Launches β Version of ”Cinarra for OOH”, an OOH Effect Measurement and Digital Ad Delivery Service
Cinarra Systems Japan K.K. (Headquarters: Minato-ku, Tokyo, CEO: Masato Hosoya, hereinafter referred to as Cinarra) has released Cinarra for OOH (beta version), an OOH effectiveness measurement and digital ad delivery service. By using this service, it is possible to verify the effectiveness of OOH, which has been difficult in the past, and to deliver targeted […] -
News
Cinarra Participates in Experiments with Keio Agency and Geniee to Visualize the Advertising Value of Digital Signage
Cinarra Systems Japan K.K. (headquartered in Minato-ku, Tokyo, hereinafter referred to as Cinarra) has participated in a demonstration experiment to visualize the advertising value of digital signage to be launched in July by Keio Agency Co. Through the location information platform provided by our company, we will provide data that has been sufficiently anonymized through […] -
News
LBMA Japan, an Industry Organization Joined by Cinara, Creates Common Guidelines for the Utilization of Device Location Data, Including Location Information RELEASE
Cinarra Systems Japan K.K. (headquartered in Minato-ku, Tokyo; Masato Hosoya, President; hereinafter “Shinara”) is a member of the LBMA Japan (headquartered in Chiyoda-ku, Tokyo; Kuniyuki Kawashima, President), a business coalition that promotes marketing and service measures that utilize location information. The LBMA Japan (Location: Chiyoda-ku, Tokyo; Representative Director: Kuniyuki Kawashima), an alliance of companies working […] -
News
Hakuhodo DY Outdoor, Nagata Advertising, and Cinarra to Conduct a Demonstration Experiment to Visualize the Value of Outdoor Advertising Media
Nagata Advertising Corporation (Head office: Tsushima City, Aichi Prefecture; President: Ichiro Nagata), Cinarra Systems Japan K.K. (Head office: Minato-ku, Tokyo; President and CEO: Masato Hosoytani), and Hakuhodo DY Outdoor Inc. Hakuhodo DY Outdoor Inc. (Head office: Minato-ku, Tokyo; President: Katsuta Mizuno) have conducted a demonstration experiment to measure media contact in order to visualize the […]