Select questionnaire targets based on location information
Widely used from OOH effect measurement to trade area analysis
Questionnaire items can be set freely
You can conduct surveys on shoppers/users where difficult to identifed as a survey target in other researches
By conducting a qualitative survey on trade area visitors, we will help you to better understand the characteristics of the trade area. For example, by hearing the usage history of competing stores and the usual shopping history, you can deepen your understanding of compatibility with your own store.
By screening using location information, you can conduct a brand lift survey on users who visit the OOH visibility range. You can understand the effects of OOH through hearings on various questions such as purchasing intentions and cognitive behavioural awareness.
By conducting a survey based on real behavior that utilizes location information, it can be used as a material for studying marketing strategy planning. For example, when considering a campaign for the outdoor light layer, you can use location information to extract campsites and mountaineering users and investigate them with various questions.
Promoting privacy and sound utilisation of data via
two initiatives: Technical mechanism and Internal operation
Mechanism that does not output the data itself from the data partner.
The original data is also processed anonymously multiple times.
We deliver ‘Document guidelines’ and promote ‘In-house Education’.
Optimising the flow to have discussion of the council to make a adequate decision