Utilizing communication carrier data Marketing platform.
Service lineup
Advertisement delivery
Reserch
Store visit measurement / analysis
What is Real People?
Self-serve advertisement distribution platform with 3 functions
Targeted advertising
Store visit measurement
Audience analysis
What is Real Sight・Vital Sight?
Which ad to look at
I know if you came to the store
Which website page to look at
I know if you came to the store
What is Venue Vitalics?
Users who come to the store regardless of contact with advertisements / websites
It is a product that analyzes from various angles
perspective
Gender and age
Royalty
Emigration place
Activity area
Persona
others
Aggregation unit
Number of visits
Staying time
Frequency of visits
Uptake rate
cohort
Other customization
What is Location Based Research?
Survey with questionnarie using local infomation based on geographical data
Cinarra cares about privacy
Promoting privacy and sound utilisation of data via
two initiatives: Technical mechanism and Internal operation
Technical mechanism
Mechanism that does not output the data itself from the data partner.
The original data is also processed anonymously multiple times.
In-house operation
We deliver ‘Document guidelines’ and promote ‘In-house Education’.
Optimising the flow to have discussion of the council to make a adequate decision