Web research utilizing location information
Select questionnaire targets based on location information
Widely used from OOH effect measurement to trade area analysis
Questionnaire items can be set freely
What is Location Based Research?
Questionnaire survey using location information
Benefits of using location information
You can conduct surveys on shoppers/users where difficult to identifed as a survey target in other researches
the commercial area
People detected in front of
People who have traveled to
a specific tourist destination
Panels can be extracted according to customer needs.
Deeper understanding on market localisation of commerce, to be adapting it as a resource of store opening plans
By conducting a qualitative survey on trade area visitors, we will help you to better understand the characteristics of the trade area. For example, by hearing the usage history of competing stores and the usual shopping history, you can deepen your understanding of compatibility with your own store.
Survey by high-precision screening to verify the effect of OOH
By screening using location information, you can conduct a brand lift survey on users who visit the OOH visibility range. You can understand the effects of OOH through hearings on various questions such as purchasing intentions and cognitive behavioural awareness.
Analysis based on user’s real behavior as marketing strategy planning
By conducting a survey based on real behavior that utilizes location information, it can be used as a material for studying marketing strategy planning. For example, when considering a campaign for the outdoor light layer, you can use location information to extract campsites and mountaineering users and investigate them with various questions.
Cinarra cares about privacy
Promoting privacy and sound utilisation of data via
two initiatives: Technical mechanism and Internal operation
Mechanism that does not output the data itself from the data partner.
The original data is also processed anonymously multiple times.
We deliver ‘Document guidelines’ and promote ‘In-house Education’.
Optimising the flow to have discussion of the council to make a adequate decision